about
THE LABEL
Dama Sutra is a luxury ready-to-wear label defining the new rules of power dressing: bold elegance for every room she enters. Founded by Lara Jeremko, an institutional investor who has spent two decades at the intersection of capital markets and advancing women's power, Dama Sutra creates garments equal to the authority, intelligence, and presence of the women who wear them.
THE ARGUMENT
Power dressing has not kept pace with women’s power. It made women legible to the room by editing out too much of the woman. The clothes that command a room rarely have anything interesting to say; the clothes with a point of view rarely command authority. Dama Sutra was built for women who refuse to choose between being taken seriously and being seen.
THE STANDARD
Materials are chosen with the future in mind: next-generation fibers made from agricultural waste and technical fabrics selected for structure and endurance. The most sustainable garment is the one still desired ten years later. We build for that decade.
THE PROMISE
Fashion has spent a century dressing the entrance.
Dama Sutra is far more interested in what happens after.
lara jeremko
founder & creative director
Lara Jeremko leads creative direction, editorial voice, and brand strategy at Dama Sutra.
She came to fashion from two decades at the intersection of institutional investment, philanthropy, and entrepreneurship. Over the course of her career, Lara has invested more than $1.3 billion across private equity and venture capital funds. As founder of Beyond Ventures, she has spent the past decade advancing women's power and influence through investment strategy and philanthropic capital. She has spent years in rooms with women whose decisions move capital, culture, and institutions. Over time, one truth kept surfacing: women had evolved faster than what was hanging in their closets.
Her lineage runs through women with the kind of verve that could not be tailored down. From her mother and grandmothers, she inherited the craft of hand-sewn garment making and the belief that a well-made garment uplifts the woman wearing it and everyone in the room with her.
She built Dama Sutra as a tribute to bold, brilliant, beguiling women who were never meant to disappear into the dress code.
janice lee
design lead & founding advisor
Trained at Oscar de la Renta and Monique Lhuillier, Janice Lee guides each collection from first sketch to final sample and advises on the brand’s visual architecture.
She came to Dama Sutra from a career built at the rare intersection of couture craft and commercial scale. She understands the intimacy of construction, the reality of production, and the unforgiving difference between an idea that looks good on paper and a garment that earns its place in a woman's life.
Janice brings couture-level precision, commercial discipline, and an artist's eye. For a brand that holds garments to the same standard as the women who wear them, the partnership was inevitable.