DAMA SUTRA is the fashion house that seduces with elegance and commands with artistry. Each collection fuses sculptural silhouettes, sensual materials, and precision tailoring to evoke a tension that’s both poetic and provocative—bold yet refined, seductive yet intentional. Created for tastemakers who lead with substance and style, DAMA SUTRA designs with power, purpose, and unapologetic edge.

Founded by investor-turned-designer Lara Jeremko, the House traces its roots to generations of women in her family who passed down the art of hand-sewn craft and garment-making. This legacy endures through collaboration with couture-trained designers and master artisans, translating heritage into statement-making silhouettes. 

But make no mistake — DAMA SUTRA is not another predictable luxury house. 

Beyond fashion, The DAMA SUTRA editorial platform is where high style flirts with big ideas. Through cinematic interviews, design essays, archetypes, and iconic maxims, DAMA SUTRA transforms fashion into a medium for cultural critique, creative rebellion, and soul-baring transformation.

Power, pleasure, paradox – wear it all. But expect to be noticed.

 

Lara Jeremko

Lara Jeremko is the Founder and Creative Director of DAMA SUTRA, where she leads the brand’s vision, creative strategy, and editorial voice. A trusted advisor to multi-billion-dollar investment funds, philanthropists and award-winning film producers, she brings a rare fusion of strategic clarity, narrative intelligence, and aesthetic conviction to the world of fashion. After a decade of navigating both boardrooms and creative studios, Lara founded DAMA SUTRA to reimagine statement dressing as both a styling system and a cultural force—where power, pleasure, and precision converge in limited-edition capsule collections.

 

Janice Lee

Janice Lee is the Design Strategy Lead and Founding Advisor of DAMA SUTRA, where she serves as a core creative partner and brand architect. Trained in luxury ateliers including Oscar de la Renta and Monique Lhuillier, Janice brings a rare fluency across both couture craftsmanship and large-scale production. Her career bridges the worlds of high fashion and commercial viability—ensuring every collection is as technically sound as it is visually striking. With a discerning eye for detail and a strategic mind for growth, Janice guides each phase of development from sketch to sample—shaping DAMA SUTRA’s design process with creative integrity and bold imagination.